THE FILTER
Branding System, Illustration, Photo Retouching, Education & Research, Typography, Web & Interface Design, Writing
BRIEF: Name a new San Francisco restaurant whose theme is a sociopolitical cause of your choosing.
SOLUTION: “The Filter” is a restaurant that seeks to eradicate the filters used by the media when information is brought to the public in the digital age. The restaurant acts as a model for a more informed society. We want our customers to know the reality of the news and make people more conscious that the information they receive via the media is filtered.
Pattern Interior
The typography chosen to represent “The Filter” has been customized with homogenous monoline straight lines and built it in the grid. The optical illusion and playful aspects of both the typography and the set of symbols refer to the screen. At first the typography and the set of symbol looks fairly abstract but it turn out that is actually a visual there. You have to pay attention to what is going on and it makes people wonder “What else am I missing?”.
To go box
“The Filter” App
